The two biggest assets in any company are its staff and customers. Without either, there is no company. Selecta Systems Sales Director Andy Green talks about why building strong business partnerships and loyalty in business are so important, whilst thanking four customers and a number of employees who have each surpassed over 30 years of partnership with Selecta. The Loyal Family…
Andy is a prime example of business loyalty, with himself amassing over 33 years’ service at Selecta, a company that has long been known for being the family and independently owned PVCu systems company. Starting out in 1982, the business has grown, building an established customer base supported by a team of experienced, knowledgeable and time-honoured employees, as Andy explains.
“Over the last six months, we have had four customers surpass 30 years of loyal partnership with Selecta. Reaching this milestone in todays market, is a fantastic achievement and one that is very much appreciated by everyone at Selecta. To mark each customers 30 years with Selecta, we presented them with an award as part of that recognition.”
30 Year Partnerships
FAIRVIEW WINDOWS NORTH – In Tyne & Wear we have Richie Wardle, owner of Fairview Windows North, who celebrated their 30-year partnership with Selecta by stating, “The industry has changed a lot over the years, but I’ve always felt that we’ve been in good hands with Selecta during this time. Even though we are some 190 miles away from Selecta, we’ve built up some key relationships with people there, a crucial element in ensuring that our business continues to run smoothly.”
GOLDSTAR TRADE FRAMES – Goldstar Trade Frames in Aldridge, West Midlands, was originally started by Mick Simms and is now run by his daughter Claire Simms. Entering their 31st year as a Selecta partner, Claire commented, “We genuinely feel ‘part of the family’ and Selecta are and have always been a perfect fit for our business. Being local to our premises has always been a bonus, providing ourselves with greater flexibility in terms of when we have needed that extra bit of help!”
KIWI WINDOWS – Another customer with over 30 years of partnership is Kiwi Windows in Coventry. Colin Whelan was at the helm when Selecta originally set them up, but the business is now run by his son, Jamie Whelan and daughter, Vanessa Whelan. Jamie said, “We’ve always been a family run business, in similar ilk to Selecta. Our company ethos and values very much match that of Selecta, with the focus always on providing a quality product and a first-class service.”
ALLWYN WINDOWS – West Midlands based Allwyn Windows has also surpassed 30 years of partnership with Selecta. Owner, Wayne Lloyd commented, “Selecta have always ticked all the boxes for us as a business. Quality products with superb service and support backed up by a fantastic bunch of people who go out of their way to help! I can’t believe it’s been 30 years!”
Andy Green remarked, “With almost 300 customers on our books, we have a number of those who have been long-term Selecta partners. In fact, 47.7% of our customers have been Selecta partners for over 10 years, with just over 10% accounting for 20 plus years. We’re very proud of the loyal customer base that we have created at Selecta. This kind of devotion and commitment also extends to our staff, demonstrating the businesses stability, continuity and solidarity. Hence why the loyal family and #bepartofthefamily business strap line is so fitting and apt.”
Recently, Purchasing & Stock Control Manager Mark Roberts and Marketing Manager Mark Walker celebrated 30 years of service and association with Selecta. They join a 30-year club consisting of Andy Green, Maria Lawrence, Kevin Clark, Carl Garr and Dean Taylor, which is an amazing feat by all. Together with this there is also a strong contingency of staff who have over 20 years under their belt, with another 14 who have reached that milestone. These kind of numbers truly demonstrate the vast array of knowledge and experience within Selecta and the overall strength and stability of the business.
Andy concludes, “I firmly believe that if you provide a quality product, complimented by a flexible and personal support service, whilst operating your business with transparency, trust and honesty, it will breed loyalty.”
It is with great sadness that Selecta Systems announce the passing of our dear friend and colleague Dave Nelson. After a long and inspirational battle with illness, Dave passed away peacefully on Wednesday 28th February 2024 with his beloved family at his side.
Dave joined Selecta in February 2016 as a Business Development Manager, or “number one sales rep” as Dave would often refer to himself. It was this kind of humour that saw Dave quickly became a likeable and valuable member of the Selecta family, building up an excellent rapport with staff, customers and industry colleagues.
He had already built up an excellent relationship with a number of our team prior to his employment having been a longstanding employee of one of our customers, Goldstar Trade Frames. With his employment at Selecta, Dave brought a wealth of fabrication and industry experience, complimented with his infectious personality and humour.
Sales Director Andy Green and General Manager Bob Heeley, often referred to by Dave as his “work dad”, led the tributes to the popular Business Development Manager. “We are deeply shocked and saddened by the passing of our dear friend and colleague. His friendly and approachable personality made him a very popular figure with all who met him.”
“We have not just lost an experienced and valuable member of our team, but also a friend and integral part of our Selecta family. Our thoughts and deepest sympathies are with his wife Sarah and children, Tyler and Demi at this extremely difficult time. We also extend our thoughts to family, friends and all who had the pleasure of meeting Dave. He will be greatly missed, but fondly remembered by all.”
Funeral Arrangements
Dave’s wife, Sarah, welcomes all who wish to pay their respects to Dave on:
Thursday 28th March 2024 at 10:00am at Mercia Forest Crematorium, Broad Ln, Essington, Wolverhampton, WV11 2RJ.
Then afterwards at:
Rushall Olympic Football Club, Daw End, Walsall WS4 1LJ
The family have decided that they are only having family flowers and that if anyone would like to donate, instead of flowers, then it will go towards a memorial at Rushall Olympic Football Club in memory of Dave.
We will be wearing black, but if anyone wants to wear orange (Rushall Olympic team colours), then feel free. Family will be wearing orange ties and the ladies, something orange for his favourite club.
Dave always said “It better be a party when I’m gone”, so I intend to give him the best send off he deserves.
In Memory of Dave
Selecta have set up a Just Giving page in Dave’s Memory, raising money for the Queen Elizabeth Hospital, where Dave received his care. For anyone wishing to donate, you can do so by clicking on the link below:
Just Giving – In Memory of Dave Nelson
With the boom in the home improvement market now clearly a distant memory, we all envisaged that the demand for new windows and doors would not be able to continue at the rate that we had experienced over the last few years. Selecta Systems Marketing Manager, Mark Walker, talks about how they are taking fabricator and installer sales and marketing support to a whole new level.
Over the last few years, we have been working meticulously in the background at ways of adding real value and benefits to our sales and marketing support service, tools and mechanisms. Our main drive and objective being very clear; to make our sales and marketing support package a real game changer, not only for ourselves, but more importantly for our fabricators and installers.
New Trade & Homeowner Websites
One of the first investments we identified was a brand-new website. In fact, we saw huge opportunities for two new websites, one for trade and one for retail. We were experiencing a number of homeowner enquiries, some 25+ per week, just through the website alone and more via telephone and email. This highlighted that there was potential for a consumer dedicated website with improved homeowner-based information and branding.
This in-turn would be capable of generating and capturing sales leads for our fabricator and installer customer base. Hence, we designed and built both a trade and retail website, with the latter aimed at promoting the ADVANCE 70 brand. The way we see it is that our fabricators and/or installers sell the ADVANCE 70 window and door system, not Selecta, and the end consumer has ADVANCE 70 windows and doors installed.
On both the selectasystems.com and advance70.co.uk websites, a Find a Fabricator / Installer feature was added, to make it easier and quicker for consumers to engage with our growing customer base. By filtering it down to their area, distance from their location and products required, consumers can drill down their most local fabricators and/or installers. Direct links to the fabricator and/or installers website and contact details are included in the customer card, all contained within a Google map with directions, street view and other map functions.
Window & Door Designer and Home Visualiser
The biggest and most exciting addition to the consumer dedicated website is the Window and Door Designer with Home Visualiser, delivered by the amazing TOUCH. The complete range of Selecta products, direct from our Business Micros dataset, have been included thus allowing visitors to the site to design their own windows and doors!
They can choose the style, configuration, colour, hardware and glass decoration before saving each design within the portal. The most valuable part of the designer is that a homeowner can upload images of their home and drop on their newly designed windows and doors! This enables them to see if the colour or design they desire compliments the style, period and location of their home before submitting the enquiry. Once completed they can submit their enquiry which lands within the Dealer Network section of our newly upgraded Connect customer portal. A professional PDF copy of their design lands in the homeowners inbox too!
Once the enquiry hits our admin area of the Connect portal, we are then able to assign it to their local fabricator and/or installer! Every customer of Selecta is included within the Connect portal and has an account to not only access their sales leads, but a host of other sales and marketing tools and information. The fabricator and/or installer is now able to accept the lead, which comes complete with the customers design and contact details. It also allows them to download a professional PDF copy of the design and a survey sheet to quote the customer.
Selecta are the first systems company to launch the TOUCH Window and Door Designer and provide this level of sales and marketing support, as we continue to put fabricators and installers at the heart of our business. Between the Find a Fabricator / Installer feature and the Window and Door Designer alone we are currently generating in excess of 200 sales leads per month. These are distributed through the Connect Dealer Network to our customer base, dependent on leads location. We see this figure increasing greatly during 2024 as we venture on an exciting campaign to further promote the ADVANCE 70 brand, website and Window & Door Designer.
Stay Connected
As part of the website updates, we also upgraded our Connect customer support portal. Connect is designed to provide fabricators and/or installers with 24/7, 365 days a year access to a host of sales, marketing and technical support tools and information.
Originally launched in 2018, our Connect customer support portal, now includes more sales and marketing tools than ever before! The same Window and Door Designer with Home Visualiser that features upon our homeowner website, is available to fabricators and installers to have branded and sit on their own website. This amazing designer package and sales lead generator revolutionises the way fabricators and/or installers present and sell windows and doors to a whole new level.
Also, within Connect is a brand-new website support package, where themed ready-made websites for both trade and retail businesses are available to fabricators and/or installers, who don’t want to go through the headache of a website build. With pages full of quality imagery and product information, all that’s needed to complete your branded site is your logo, contact details, colour scheme and about us bio. Combine that with the Window and Door Designer and you have the complete online package to help you win new business!
We also have a web2print brochure creator on its way that allows our customers to brand and edit our range of brochures with their own information and imagery, without requiring any graphic design experience. There will also be a stationery and promotional product shop, where customers can design and purchase everything from branded pens and letterheads, through to workwear and mugs.
With the addition of new sales brochures, branded sales videos and images, these investments in our range of sales and marketing tools demonstrate our ongoing commitment to the industry and more importantly, our customer base. Everything has been purposely designed to provide fabricators and/or installers with a simplistic way of upgrading their sales and marketing offering, helping to promote their products and services. All of which is aimed at helping fabricators and/or installers win new business and take their business to a whole new level in 2024 and beyond.