At the end of April 2023, Selecta Systems customer ACG Windows & Doors Ltd started this huge replacement window and door programme for SUREFIRE.
ACG Windows and Doors are a fabricator and installer of our ADVANCE 70 System of which will be used for the project, based at Chuckery Towers in Walsall, West Midlands.
Selecta’s technical team have worked closely with ACG over the last few months, providing invaluable technical and design support. With 1845 ADVANCE 70 Windows. the project is expected to take four months to complete. ACG will also install 385 doors as part of the project.
The project demonstrates the strong credentials and capabilities of the ADVANCE 70 System and the technical support teams ability to assist all parties on projects of this scale.
Loo out for a full case study will available once works have been completed.





One of the UK’s leading and longstanding PVCu window and door systems companies, Selecta Systems, head to FIT Show 2023 with a fabricator and installer support package that is being touted as a real game changer, whilst they also show off how they have modernised the ever-popular patio door! Sales Director, Andy Green and Marketing Manager, Mark Walker, give you an insight in to what you can expect from the independent and family-owned PVCu systems company at FIT Show 2023!
Andy comments, “We have always been proud of our ability to provide a flexible and personal service and support package and we see the FIT Show as the perfect platform to show off our latest innovations. The recent update to our Connect customer portal aims to take our marketing and sales support package to the next level, with a suite of support mechanisms designed to help fabricators and installers win new business”.

“The Connect customer support portal was originally launched in May 2018, where it focused around a resource centre of marketing and technical downloads, information and guides to help fabricators and installers 24/7, 365 days a year. Our intentions were to always grow the platform in to the ‘go to hub’ for all areas of technical, marketing and sales support, of which we are now able to fully demonstrate its new capabilities and features, as Mark will explain.
Mark continues, “The whole project has been in progress for almost two years with our Connect portal now boasting a host of new marketing, sales and technical support features. A new trade website has been built that will host the upgraded Connect portal, whilst a brand new homeowner website will intrinsically link enquiries and sales leads between Connect and the customer”.
“The homeowner website has two fantastic features. The first being a ‘Find a Fabricator / Installer’ feature, where all of our approved fabricators and installers are available within a simplistic search engine. The second is the option for visitors to the site to design their own windows and doors with our fantastic Window and Door Designer! The designer has all of the Selecta range of products, from casement, flush sash and tilt and turn windows through to residential, French, patio and EASi-FOLD doors. We’ve also added in a range of composite doors, so that the homeowner has a good range of products, styles and configurations to choose from and improve their home”.

“We have kept the design and enquiry process simple. The homeowner can select a number of window and door configurations and styles, the internal and external colour, hardware colour and other glazing options like Georgian bar or leaded glass. The real beauty of this is that they can also take a photo of their property and drop the windows and doors on to their home to visualise how they would look! They can then submit their design as a professional PDF enquiry for quoting, of which we send direct to their local fabricators and/or installers admin area of their Connect portal for access and follow up”.
“As a fabricator or installer, we are also able to offer you a branded version of the window and door designer for the you to have embedded upon your own website! As a fabricator and/or installer you are then able to generate your own sales leads and have them land within your own admin area of your own version of Connect. You can have your own logo and contact details contained within the package and also emblazoned on all the relevant paperwork. What’s also being added, is the ability to add prices and provide a professional quote and order system. It really is a fantastic marketing and sales management platform!”, says Mark.
The upgraded Connect portal also provides a number of other features to support fabricators and installers, as Mark describes.
“Within Connect we also provide customers with the facility to have a brand new themed and branded website. This takes away the headache of a website build, whilst also incorporating the ability to have our amazing window and door designer embedded in to the site. This provides our customers with a professional website and excellent sales lead generation and presentation tool, whether it’s for trade or retail”.
“An excellent Web2Print brochure and marketing material creator and designer is also featured within Connect. This is where you can take our brochures, guides and flyers, add your own installation imagery and brand them with your own logo and contact details. You can then add them to your basket and have your own branded marketing materials delivered direct to your door! A shop will also provide you with the option to have your own branded point of sale items, banners, stationery, mugs, workwear etc.”
“Connect will also have a brand-new resource centre full of all the latest marketing and technical information and downloads. This includes brochures, guides, manuals, certificates, test reports and a comprehensive range of product and sales related materials and documents. A news section will also keep you up-to-date with the latest news from Selecta. We see this as a game changer for fabricators and installers and the whole suite of features certainly sets us apart from our competitors, delivering a marketing support package that will help our customers win new business”.
With the Connect portal featuring heavily on the stand, Selecta have also used the opportunity to relaunch the modernised and improved MASTERslide patio door as Andy reveals.

“Over the last few years the patio door has had some kind of renaissance and they now seem to be the cost effective solution to creating a wall of glass. So, what we have done at Selecta is bring the MASTERslide patio door bang up-to-date and a more attractive proposition for the homeowner, whilst also being more fabricator and fitter friendly”.

“We designed a brand-new two-part interlock, which not only serves as an added security measure for PAS 24, but also provides both the fabricator and installer with a far more simpler solution. It improves the fabrication and installation time, whilst also allowing greater flexibility for adjustments when on site”.
“An aluminium low threshold has also been added to the patio door for Document M compliance. The new low threshold has a height of just 20mm compared to a full PVCu frame and cill at 80mm, thus providing easy access and egress. Aesthetically, it also improves the look and enhances the appeal of the patio door”.
“Another desirable upgrade comes in the form of the locking system. The addition of a 12 point shootbolt lock adds to the overall security passing the requirements of PAS 24 with relative ease. An attractive infill bar between the keeps provides a clean finish to the locking mechanism”.
Andy concludes, “Alongside the MASTERslide patio door, we will also have our industry leading window and door system, ADVANCE 70, on our stand with a few new product prototypes on display for feedback. With these new products and the fantastic Connect portal suite of features, we are really looking forward to this year’s 10 year anniversary show. As an ever-present exhibitor it demonstrates our continued commitment to the industry”.
Selecta Systems, have always focused on providing fabricators and installers with a fully comprehensive and bespoke service and support package. Marketing Manager Mark Walker provides us with the details of their latest innovative support package, designed to help fabricators and installers win new business, in what he describes as a systems company first!
Two New Websites
Firstly, we are launching two brand new websites, one for the trade and one for the homeowner. Our current all-encompassing website generates approximately 20-25 homeowner enquiries per week, with the content striving to reflect the requirements of all types of visitors. An internal review of the website left us with the ideology that we had tried to suit all visitors requirements, but ended up confusing some visitors. Therefore, we felt that separating the websites would enable ourselves to manage, control and promote specifics better with each target audience.

Another reason for separating the websites was to enable ourselves to promote the ADVANCE 70 brand direct to the homeowner. We feel that this is an important factor in providing the consumer with the information that they require to ensue confidence in the product, with the aim of supporting our fabricator base by directing enquiries to them.
Sitting upon the homeowners website will be two fabulous new features. The first being a ‘Find a Fabricator / Installer’ feature, where all of our approved fabricators and installers will be available within a simplistic search engine. A homeowner can search a specific area, define how far away they want to search and also select which Selecta product or range of products that they are looking to enquire about or purchase. A list of their local fabricators and installers will show up alongside a Google map, where all of their contact details, direct link to their website and also email address is available. This enables a homeowner to contact a local fabricator / installer at their own convenience.
Design Your Own Windows and Doors
To go one further, a homeowner also has the option to design their own windows and doors with our fantastic Window and Door Designer! The designer has all of the Selecta range of products, from casement, flush sash and tilt and turn windows through to residential, French, patio and EASi-FOLD doors. We’ve also added in a range of composite doors, so that the homeowner has a good range of products, styles and configurations to choose from and improve their home.

We have kept the design and enquiry process simple. The homeowner can select a number of window and door configurations and styles, the internal and external colour, hardware colour and other glazing options like Georgian bar or leaded glass. The real beauty of this is that they can also take a photo of their property and drop the windows and doors on to their home to visualise how they would look! They can then submit their design as an enquiry for quoting.
The whole point of this homeowner engagement is to generate sales leads for our customers. We have a brand new interface for our customer only portal, Connect, of which all enquiries will come directly in to our dealer network section. Once they land in our admin area of the portal, it will show us the nearest fabricator / installer to the enquiry. We can then send this enquiry direct to the fabricator / installer, through the portal, of which it will land directly in to the customers own section of Connect for follow up.
The enquiry will have all the relevant product imagery, customer information and details, which are presented in a professional document that can be downloaded as a PDF. The fabricator / installer can then utilise the enquiry to contact the homeowner and carry out a survey.
A Real Gamechanger and Systems Company First
As a fabricator or installer, we can also offer a branded version of the window and door designer for the customer to have embedded upon their own website! Fabricators and installers are then able to generate their own sales leads directly and have them land within their own admin area of their version of the Connect portal. They can have their own logo and contact details contained within the package and also emblazoned on all the relevant paperwork. What’s also being added, is the ability to add prices and provide professional quotes for the homeowners. It really is a fantastic bit of marketing kit!

We see this as a game changer for fabricators and installers, where in time it will be able to be used for both trade and retail. It’s the first of its kind to be launched by a systems company. It’s something you may have expected from a super fabricator, but it’s not been done previously by a systems company and that’s why we’re excited about this whole project. It takes our marketing support package to a completely new level and that’s always been our aim.
This package certainly sets us apart from our competitors and delivers a marketing support package that will help our customers win new business. To compliment this, we can also offer a brand new themed and branded website to sit along the window and door designer. This takes away the headache of a website build, whilst also incorporating the ability to have the window and door designer embedded in to the site. This provides our customers with a professional website and excellent sales lead generation and presentation tool, whether its for trade or retail.
The whole project has been in progress for almost two years, alongside our upgrade to Connect, our customer portal. Connect will have a brand new resource centre full of marketing and technical information and downloads. A fantastic Web2Print branded and bespoke brochure and marketing material creator and designer will also be featured within Connect. Being ‘part of the family’ is as exciting as ever and we can’t wait to unleash our brand new marketing support package at FIT Show 2023, on Stand M31 from 23-25 May.
Whether it’s in industry magazines, at exhibitions, through networking events or via marketing campaigns, many of us will have seen or heard of Selecta Systems #bepartofthefamily ‘strap-line’. This Total Fabricator Magazine interview with Sales Director Andy Green and Marketing Manager Mark Walker, explores what being ‘part of the family’ really means.
Total Fabricator (TF): So, Andy and Mark. I have an understanding of what #bepartofthefamily exemplifies and represents from adverts, press releases and various marketing campaigns. As two industry stalwarts with over 60 years of affiliation and service with Selecta, what I’d really like to know is the inspiration behind #bepartofthefamily and understand what it really means to a fabricator?
Andy Green (AG): Over 60 years, that makes us sound old!
Mark Walker (MW): I’d like to think it means experienced and slightly weathered, rather than just old!
(AG): Well, moving on swiftly! To give you a little background information. I have a long and established association with Selecta, whereby before joining the business as a Sales Representative in 1990, I was a customer with Adapta Windows. Like Selecta, Adapta was a family run business, which was owned by my father, so for me there was and always has been a strong family connection within business.
During my time at Selecta I have worked as a sales representative, technical manager and now sales director and I have always felt a strong family bond amongst the team. I’ve also seen Selecta grow, through its entire family ownership, continuing to invest in its people, products and infrastructure. During this time, Selecta’s focus has remained on developing and improving the customer experience with the company values and its ethos remaining unchanged from those early days:
- Innovation – to create and deliver a range of quality products to help fabricators win business.
- Simplicity – to be fabricator and fitter friendly in all aspects of the business.
- Unity – delivering success by working together as a team.
- Partnership – creating a trusting and honest ongoing relationship with customers.
- Success – by delivering a personal and flexible first-class service and support package.
Although very simplistic philosophies, these have always been the driver in creating opportunities to differentiate our business from competitors, thus by being ‘part of this one big family’.

(TF): It’s clear that the family connection has and continues to play an important role internally…
(AG): It does and has always been of importance from an internal point of view, all the way through to how we deliver to our customers. Those unity and partnership values of which we speak of continue to be as important now as they were back when we started. We are now in the third generation of Weihe ownership and what this has enabled is stability and consistency within the business over the years. A clear vision.
From my experience, being independently and family owned has ensured that we continue to have total control of matters, thus meaning decisions can be made swiftly. At Selecta there’s no big board of directors, no big line of shareholders or a group of investors chomping at the bit to get their guaranteed return on their investment! For those kind of businesses, to satisfy those demands, will sometimes mean decisions have to be made where they potentially may have a negative impact on their customer base, brand or position in the market. Whereas, at Selecta, there’s a formulated yet flexible business plan that has everyone’s best intentions in mind, from the cleaner all the way through to customer. The family thing is more than just a strap-line or marketing ploy, it has real meaning and depth.
(MW): I can only back-up exactly what Andy has said. I joined Selecta in 1993 as a fresh-faced youngster, with zero experience of the industry. Over the years I have fulfilled a number of roles, as I progressed within Selecta before being appointed marketing manager at the beginning of 2014.
During my time I can only echo the same sentiments about the family connections. It was these internal and external connections and interactions with staff, suppliers and customers that led to my first project in my marketing role – to give the business a new identity in the industry. One that people could easily relate to and instantly recognise as being Selecta. For instance, if I say “Just Do It” you think of Nike, or if I say “I’m Loving It” it’s McDonalds. We wanted that same recollection and recognition.
What I have observed throughout my time at Selecta are the large volumes of family-run businesses of whom we serve. It’s that connection that instantly resonated with ourselves, it was from this that the whole #bepartofthefamily concept was born. The message being that we want to be part of your journey and so want fabricators to be part of ours. Our intention was to reach out to fabricators, welcome them as part of our Selecta family, put our arms around them and help them and their business grow.
After 7 years, the message is still as strong, if not stronger, as it was when we started. It’s immensely satisfying turning up to industry events or when speaking to potential and existing customers to hear our industry peers referring to us as the Selecta family.
(TF): So, to elaborate further on the being ‘part of the family’ and focusing more on the customer, can you provide me with scenarios whereby you’ve supported customers, offered advice or help to fabricators?
(AG): Being ‘part of the family’ is about providing a personal service and support package that suits the individual businesses needs. Over the years there have been thousands of occasions where our flexibility combined with our personal customer centric approach has benefited individual customers requirements and requests.
We have the ability to and do go above and beyond, because customers have a direct line to the decision makers. For instance, requests range from providing an unscheduled delivery to help out a customer who needed a product or two at the last minute, to travelling hundreds of miles at the drop of the hat to support a customer within a contractors meeting. There are all kind of situations that arise on a daily basis. These kind of scenarios are bespoke to each and every customers specific needs, but it’s those particular instances where you pull out all the stops to help that means a lot to a customer. We’ve always stated that if we can do it, we will. If we can’t, we’ll be up front and tell you we can’t!
(TF): I totally understand. There must be many occasions where it just becomes second nature to do what you can, when you can. Is there anything that you have accomplished recently that stands out with a particular customer or customers?
(AG): We always strive to provide a personal, caring and sometimes bespoke services and support mechanisms, but there are also larger scale improvements that benefit everyone. As you know, there have and continue to be significant investments behind the scenes, ones that have a constructive and positive impact on our customers experience and journey with Selecta. For instance, our investments in new machinery, resources and the infrastructure within the lamination department has had a tremendous impact on coloured profile stocks and more importantly on special-coloured products.
We’ve introduced shorter lead-times for special coloured profiles to assist customers with time sensitive projects. In fact, I’ve had a quite a few calls and messages over the last few weeks regarding the reduced lead times and stocks.
(MW): In fact, I overheard one conversation with a customer the other day. We had sent through confirmation that his special-coloured profiles order had been completed and was ready for despatch. The customer had rang us back to tell us to hold back on his special-coloured profiles order and that he didn’t require them on his next delivery as we had produced them too quickly! We had turned them round in a handful of days and he hadn’t booked the job in as yet!
(AG): I’ve had very similar conversations with customers, in fact I must share this text message I received from a customer the other day – Andy reads it out, “Morning mate, it’s Ian from Coleshill. Don’t panic, not after anything lol. It was just a quick message to compliment you as all the improvements are now showing. We haven’t had a zero on our orders for as long as I can remember (which isn’t long lol) and the specials are superb with lead times. I thought I would say something, as if you’re like me, it gets boring listening to moaning so it’s nice to hear when your hard work is paying off. Cheers!”. It’s very rewarding for the team to understand that the hard-work and efforts of all involved has been acknowledged, especially direct from the customer.
(TF): It’s always good to hear positive feedback, especially when it’s in an area where you’ve invested a good amount of time, effort and money to improve a product or service. Are there any further planned investments or support tools that fits in with the whole #bepartofthefamily notion?
(MW): Going back to what Andy said earlier, and I quote, “Selecta’s focus remains on developing and improving the customers experience”. We are constantly looking at ways of developing and improving our range of products, the services that we deliver and the support packages that we provide. As we’ve mentioned, being ‘part of the family’ is all about going that extra mile and providing a more personal service for the customer.

Over the last 18 months or so, I’ve been working on a support package that takes Selecta and our customers to the next level. I’m delighted to say that it will be a systems company first and the complete package will provide customers with a range of marketing support tools to win new business. I’d go as far as saying this will be a game changer and certainly demonstrates our long-term commitment and vision to making sure that being ‘part of the family’ continues to be a successful and thriving partnership between the customer and Selecta.
(TF): A game changer? This all sounds very exciting! In fact, I’m really intrigued… especially as you state it’s a systems company first. Come on then, spill the beans!
(MW): Firstly, we are launching two brand new websites, one for the trade and one for the homeowner. Our current all-encompassing website generates approximately 20-25 homeowner enquiries per week, with the content striving to reflect the requirements of all types of visitors. An internal review of the website left us with the ideology that we had tried to suit all visitors requirements, but ended up confusing some visitors. Therefore, we felt that separating the websites would enable ourselves to manage, control and promote specifics better with each target audience.
Another reason for separating the websites was to enable ourselves to promote the ADVANCE 70 brand direct to the homeowner. We feel that this is an important factor in providing the consumer with the information that they require to ensue confidence in the product, with the aim of directing enquiries to our customers.
Sitting upon the homeowners website will be two fabulous new features. The first being a ‘Find a Fabricator / Installer’ feature, where all of our approved fabricators and installers will be available within a simplistic search engine. A homeowner can search a specific area, define how far away they want to search and also select which Selecta product or range of products that they are looking to enquire about or purchase. A list of their local fabricators and installers will show up alongside a Google map, where all of their contact details, direct link to their website and also email address is available. This enables a homeowner to contact a local fabricator / installer at their own convenience.

To go one further, a homeowner also has the option to design their own windows and doors with our fantastic Window and Door Designer! The designer has all of the Selecta range of products, from casement, flush sash and tilt and turn windows through to residential, French, patio and EASi-FOLD doors. We’ve also added in a range of composite doors, so that the homeowner has a good range of products, styles and configurations to choose from and improve their home.
The homeowner can select a number of window and door configurations and styles, the internal and external colour, hardware colour and other glazing options like Georgian bar or leaded glass. The real beauty of this is that they can also take a photo of their property and drop the windows and doors on to their home to visualise how they would look! They can then submit their design as an enquiry for quoting.
(TF): The websites and the two fantastic features sound impressive! I love the idea of the window and door designer with the visualiser. What happens to that enquiry?
(MW): The whole point of this homeowner engagement is to generate sales leads for our customers. We have a brand new interface for our customer only portal, Connect, of which all enquiries will come directly in to our dealer network section. Once they land in our admin area of the portal, it will show us the nearest fabricator / installer to the enquiry. We can then send this enquiry direct to the fabricator / installer, through the portal, of which it will land directly in to the customers own section of Connect for follow up.
The enquiry will have all the relevant product imagery, customer information and details, which are presented in a professional document that can be downloaded as a PDF. The fabricator / installer can then utilise the enquiry to contact the homeowner and carry out a survey.
(TF): Again, it sounds impressive and provides the fabricator / installer with solid sales leads. Is there anything else that it offers?
(MW): As a fabricator or installer, we can also offer a branded version of the window and door designer for the customer to have embedded upon their own website! Fabricators and installers are then able to generate their own sales leads directly and have them land within their own admin area of their version of the Connect portal. They can have their own logo and contact details contained within the package and also emblazoned on all the relevant paperwork. What’s also being added, is the ability to add prices and provide professional quotes for the homeowners. It really is a fantastic bit of marketing kit!
(AG): We see this as a game changer for fabricators and installers, as it’s the first of its kind from a systems company. It’s something you may have expected from a super fabricator, but it’s not been done previously by a systems company and that’s why we’re excited about this whole project. It takes our marketing support package to a completely new level and that’s always been our aim. That’s what being ‘part of the family’ means for a fabricator and installer.
(MW): Andy is right. This package certainly sets us apart from our competitors and delivers a marketing support package that will help our customers win new business. To compliment this, we can also offer a brand new themed and branded website to sit along the window and door designer. This takes away the headache of a website build, whilst also incorporating the ability to have the window and door designer embedded in to the site. This provides the our customers with a professional website and excellent sales lead generation and presentation tool.
(TF): Exciting times at Selecta! Will this be on show at the FIT Show in May?
(MW): It certainly is exciting and it’s been a project that has been in progress for the last 18 months or so. We can’t wait to unleash it and we will be demoing it on our stand at FIT Show 2023.
Our aim is also to promote the homeowner website and the Window and Door Designer through homeowner dedicated social media platforms, consumer based on-line digital magazines and newsletters. We really want to get engagement from homeowners and provide a customers with a good volume of quality sales leads.
(TF): We look forward to seeing the whole package at the FIT SHOW in operation and maybe we’ll do a feature in a future issue. Innovation doesn’t always have to be in the form of products, but can also be in services and support mechanisms that you supply. Selecta have certainly embraced this and thank you for explaining what being ‘part of the family’ means to everyone.
(AG): Thank you for this opportunity to talk to you and explain the whole concept and meaning to being ‘part of the family’.
(MW): Yes, thank you and we look forward to the launch of our new marketing support package and seeing you at the NEC for FIT Show 2023, on Stand M31 from 23-25 May.
Selecta Systems Sales Director, Andy Green, provides his view on some of the potential challenges ahead and the opportunities this generates for fabricators and installers during 2023.
With the mixture of a global pandemic, supply chain and resource issues to tend with over the last couple of years, our industry fared extremely well, remaining resilient and buoyant. As we move in to 2023 and beyond, we now seem to be in, what feels like a never-ending news feed of doom and gloom, but with challenges comes opportunities.
We are hearing of a global recession brought on by what the media cite as crises after crises. Mortgage rates soaring and a possible sharp fall in housing prices. High inflation, elevated fuel prices and soaring energy costs, which all-in-all is having a detrimental impact on the cost of living for many.

Soaring Energy Costs
It appears that 2023 will continue to be fraught by rising energy costs, even with the governments help, there are fears that there may be further increases. When you compare current energy costs to 2020 and 2021, there has been a substantial increase in energy bills. Even if and when they do start to decrease, we are a long way away from the 2020 and 2021 prices. However, with this comes opportunity for the fenestration industry.
There are many looking at ways of reducing their energy consumption and improving their homes energy efficiency levels. As an industry, we have a range of window and door products that can provide a long-term solution to the current “crisis” – increasing their necessity to the consumer.
What this means is that as a window and door fabricator and/or installer you have the ideal platform and opportunity to promote the energy efficiency of your products as one of the main USP’s. Replacing ageing and tired windows and doors with new can be seen as an essential renovation to improve a homes thermal efficiency and reduce energy usage. There is a need to focus on this positive and educate, as there are millions of homes that would benefit from new energy efficient windows and doors, thus possibly saving hundreds of pounds per year on their energy bills.

Combining this with the latest and future planned revisions to Building Regulations Approved Document Part L, it provides you with a legislative platform for promoting the thermal performance of windows and doors within the home.
Housing Market
With many homeowners facing a rise in mortgage repayments over the coming 12 months or so, on top of the previously mentioned cost of living increases, it is envisaged that there may be a dip in house moves. In-turn this could lead to the possibility of a sharp decrease in housing prices, as the demand wanes.
However, falling house prices and rising mortgages may lead to a rethink from homeowners. The “don’t move, but improve” scenario could possibly pan out, with it deemed cheaper to improve or extend their existing home than to move up the housing ladder. Again, with clever marketing, it is an area where we as a sector can take advantage of and open up the vision to the homeowners through our installers – an improve, don’t move campaign!
Supply Chain Issues and Material Costs
Supply chain issues and rising material costs have been the two of the biggest challenges that we have faced as an industry over the last couple of years. As a PVCu systems company, it was as much of a stressful and frustrating period for ourselves as it was for all concerned. As a business we prospered far better than many and managed to resolve supply issues some time back now and far more quickly than others within the industry. Thankfully, as we go in to 2023, I’m happy to say that those frustrations now seem firmly behind us!
PVCu raw material costs now look like they have peaked and levelled out and there are possibilities of a decrease in raw material costs in the coming months. This is very welcome news, after a period where they were increasing day-by-day, making it very difficult to plan and manage. From the outset, it has always been the intention of Selecta to pass on any savings to customers if and when they occur.
Choosing the Right Partnerships
To help you through the challenges ahead, it is vitally important that you choose the right partnerships for you and your business. Why am I telling you this? Putting it quite simply and as you know, your supply chain is an extension of your business. They fail, you fail. Whether that’s product, service or support related, your supplier is a reflection of you and your business. In good and bad times you need to be able to rely on and trust your suppliers. Moving forward, it’s essential that fabricators and installers partner with the right window and door system and supplier. One that can provide future proofed window and door solutions to meet the demands of your customers. One that is looking at long-term innovation and development of its products and services. One that can provide a range of marketing and technical support tools and services. Selecta are ready when you are.
Selecta Systems Technical Manager Cliff Prosser and Marketing Manager Mark Walker, look in to the details regarding the recent building regulation changes to Part L and the marketing opportunities that this brings to fabricators and installers.
The technical performance and specification of window and door systems has evolved dramatically over the last few years, as window and door solutions have developed on the back of media pressure in regards to climate control. The introduction of greater industry statutory and regulatory requirements, combined with consumer demand in relation to the ever-increasing costs of energy supply, have been defining factors in driving window and door system innovation and design. With the recent and future changes to Part L, coupled with further calls for action on climate control and sustainability, pressure remains on further product energy efficiency innovation and sustainability.

Cliff comments, “These changes to Part L of the building regulations have seen Selecta provide further investment in our research and development programme. Our existing five chambered ADVANCE 70 system already meets the 1.2W/m²k U value requirements with either 24mm or 28mm double glazing and 1.0W/m²k with a 40mm triple glazed unit. Our R&D programme is looking at product, ancillary and glazing solutions and capabilities to improve this further.”
“For instance, I have recently completed a training course to become a WER / U Value approved simulator, one of only around 40 in the country. Selecta are able to provide a comprehensive technical, WER and U Value support service to our customer base, whilst enabling us to accelerate the energy efficiency product development and innovation process.”
“This in-turn supports us further in working towards the proposed 2025 Document L changes as we invest more resources in to developing our range of window and door solutions. The final intended 0.8 U value requirement will pose a challenge for many in our industry. With these planned tighter regulations, this may mean that some products on the market may have already or be close to reaching their design limits as companies look at future proofing their product range. However, our company ethos will remain the same. Any new developments and enhancements shall continue to be fabricator and installer friendly, whilst also being as cost effective as is possible.” says Cliff.
These recent and future changes to Part L paired with the ever-increasing cost of energy, do nevertheless provide fabricators and installers with a marketing opportunity, as Mark explains.
“At the moment we have an ever-growing problem. Rising energy costs. With many looking at ways of reducing their energy consumption and improving their homes energy efficiency levels, we have a range of products that provide a long-term solution to their problem – increasing their necessity to the consumer. Windows and doors are often seen as a ‘distress purchase’. A purchase made out of necessity rather than pleasure.”

“When you consider that replacing windows and doors within a home is amongst one of the largest investment renovations that a consumer will undertake on their property, energy efficiency will now very likely feature top of their requirements when choosing replacement windows and doors, closely followed by security and aesthetics.”
“What this means is that window and door companies have the ideal opportunity to promote the energy efficiency of their products as one of the main USP’s. Replacing ageing and tired windows and doors with new are a necessity to improve their homes thermal efficiency and reduce their energy bills. The latest and future revisions to Part L also provides companies with a legislative platform for promoting the thermal performance of windows and doors within the home.” Mark concludes, “Having touched on the regulation changes and marketing opportunities, it’s vitally important that fabricators and installers partner with the right window and door system and supplier. One that can provide future proofed window and door solutions. One that is looking at long-term innovation and development of its products and services. One that can provide that range of support tools and services. Selecta are that window and door system supplier and the ADVANCE 70 System is that window and door profile system.”