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Marketing Manager, Mark Walker, talks about a challenging market and why you should Connect with Selecta at FIT Show 2025.
In the current market, it’s become imperative that fabricators and installers partner with a systems company that can provide them with more than just a range of products. Every systems company can supply fabricators with ‘sticks of profile’, but not all can provide a personal and comprehensive service and support package. By this, I talk about providing you with a personal marketing support package, which is backed up with the sales and marketing tools to help you generate more sales leads and win new business.
It’s widely reported that the industry is down by approximately 10-15%, with some stating it could be as high as 20-25% in certain sectors of the market. With the industries home improvement boom now a distant memory, it now appears that we have somewhat returned to pre-covid levels, a time we seem to have forgotten.
Businesses may have become more accustomed to the reactive nature of doing business, which they experienced with the home improvement boom over the last few years. The current downturn may require businesses to take a more proactive approach to generating sales leads and winning new business. In turn, this may involve companies undertaking a totally different marketing strategy and plan to which had worked previously and of which they are used to.
Dependent on current resources and infrastructure, there will be some who would benefit from additional support and tools to aid them in implementing and realising their strategy and plan. The marketing support package, which Selecta have invested heavily in, provides fabricators and installers with exactly that! 2025 will see more innovative developments in place to further push the boundaries of support including the tools to take our Connect customer support portal to a completely new level.
Connect provides fabricators and installers with a host of technical and general information and guidance, with an excellent resource and news centre. However, marketing support sits at the very heart of Connect, providing a comprehensive package that’s designed to help businesses generate more sales leads and win new business.
Identified as Branded Mode, our Window & Door Designer with Home Visualiser has already been touted as a real game changer when it comes to lead generation and sales. It is fully loaded with all of Selecta’s window and door solutions, styles and configurations, and as the name suggests can be branded in-line with your business.
Customers can explore a wide range of window and door styles, choose from a variety of colour options to suit, upload property photos to visualise how they would look and request a survey and quote based on their design. Branded Mode is a fully immersive user experience, whether done in their own home, in your showroom or by your representative at the customers property.
With Selecta inviting you to Connect at FIT Show 2025, the April show will see the launch of a host of new features and modules within Connect and the designer. The added features are aimed at connecting fabricators, installers and their customers together with additional quoting, pricing and fabrication modules being integrated within the Window & Door Designer. This groundbreaking and integrated system will provide fabricators and installers with the ultimate sales lead generation, sales management and fabrication management tool. Portal Mode will link the initial lead, to quoting and pricing, through to workshop fabrication.
In Connect, you also have access to the Website Support Package, which features two ready-made themed websites, one for fabricators and one for installers. Fully equipped with all of Selecta’s window and door solutions, photography and text, you can have a modern and ready-to-go website up and running within 5 days! All that’s needed is your logo, chosen colour theme, a company bio and your contact details to get started. It takes out the headache of a website build.
The themed websites have been purposely designed to grow as you grow, allowing you to add new products, services and features. Upgrades include adding the Window & Door Designer, so that you can have a fully branded and professional on-line package that’s ready to start generating leads and winning new business from the outset.
This comprehensive marketing support package is key to building a trustworthy and effective partnership. In challenging times, we believe it’s imperative that you receive the right support and back-up from your systems company. This is why we are confident that Connect will provide even more added value and benefits to every fabricator and installer who choose to #bepartofthefamily
Birmingham based PVCu window and door systems company, Selecta Systems, headed to FIT Show 2023 equipped with an armoury of sales and marketing support tools and a range of innovative products and new concepts. Sales Director, Andy Green and Marketing Manager, Mark Walker, talk about Selecta’s presence and huge impact at the show.
Andy explains, “Selecta were the only PVCu window and door systems company to exhibit at FIT Show 2023 and the only PVCu window and door systems company to exhibit at every FIT Show since it began 10 years ago! What this meant for fabricators visiting this year’s show, those who may have been looking to change profile systems or just merely window shopping, pardon the pun, was that Selecta were the only go to. So, by simply being at the show and having that presence presented huge benefits to ourselves. It fact, it provided the perfect platform to enable us to talk directly to prospective customers, whilst presenting ourselves with an excellent level of exposure and further marketing opportunities.”
“Over the course of the three days we had a number of frustrated fabricators who came to our stand to specifically look at changing from their existing systems company. The numbers and quality of these potential customers were extremely good and certainly justified our presence. The launch of our modernised MASTERslide patio door was fondly received and generated a good volume of interest from both existing and potential fabricators and installers.”
“Interest in our newly upgraded Connect customer portal and supporting sales and marketing tools was exceptional. Both existing and potential customers were excited by our sales and marketing support package offerings, appreciating its vast capabilities and ability in helping them win new business”, Andy emphasises.
Selecta saw the FIT Show as the perfect platform to launch the recently updated Connect customer portal and new sales and marketing support tools, as Mark explains.
“The Connect customer portal was originally launched in May 2018, where it focused around a resource centre of marketing and technical downloads, information and guides to help fabricators and installers 24/7, 365 days a year. The updated Connect project has been in progress for almost two years with the portal now boasting a host of new marketing, sales and technical support features. Our intentions were to always grow the platform in to the ‘go to hub’ for all areas of technical, marketing and sales support, and we saw the FIT Show as the ideal stage for us to launch and fully demonstrate its excellent new capabilities and features.”
“I must say, feedback and interest during the show was amazing! On the stand we were demoing our all new and refreshed trade website alongside our brand-new homeowner website, which intrinsically links all enquiries and sales leads between Connect and our customers. The window and door designer / visualiser, fully loaded with our range of window and door solutions, was a sure-fire hit amongst visitors to the stand”, says Mark.
“The real winner for fabricators and installers was that we are able to offer a branded version of the window and door designer / visualiser, which in-turn can be embedded upon their own website! This then enables them to generate their own sales leads, have them land within their own admin area of their own version of Connect and create professional quotes. Not only does this provide them with a professional looking sales tool and an opportunity to win new business, but it also provides them with a brilliant sales management tool in the background.”
Mark continues, “We came away from the show with a long list of customers, ready and waiting to sign-up and have their own version of the designer. The response was excellent and exactly what we had wished for and more.”
Selecta were so impressed with the feedback and response at the show, that they signed up to FIT Show 2025 before the 2023 event had even finished! Andy explains the reason behind this decision.
“What was really nice was that we had so many compliments about our stand at the show. We were so pleased with the stand and the general response to Selecta. our product range and the Connect portal. The quantity and quality of the leads definitely exceeded our expectations. So, we would like to thank the FIT Show team for such a fantastic and well organised event. For us, it really was a no brainer to sign up there and then to 2025 and secure a prime spot on the floor plan, on the back of what was an excellent show and a really fitting result for Selecta.”
Visit our FIT Show 2023 page and take a 3D virtual tour of our stand by clicking here…