Birmingham based PVCu window and door systems company, Selecta Systems, went to FIT Show 2025 ready to connect with visitors to the industry’s number one trade show. They were equipped with groundbreaking new additions to their Connect customer portal and two new sections to their ADVANCE 70 window and door system. Sales Director Andy Green and Marketing Manager Mark Walker talked about Selecta’s presence and impact at FIT Show 2025.

Andy explains, “The FIT Show provided Selecta with the ideal platform to connect with a large, dedicated audience. It allowed us to demonstrate how Selecta and our range of products and services can help fabricators and installers businesses grow. It also enabled us to be able to showcase and demo our two new products and Connect portal additions directly to visitors to our stand.”

“Over the course of the three days, we had a good number of fabricators visit our stand to specifically look at changing from their existing PVCu systems company. The numbers and quality of these potential customers were extremely good and certainly justified our presence. It was also great to be visited by a large number of our valued and existing customers.”

“Our new ADVANCE 70 flush sash window and flush door were well received by visitors to the stand. Feedback from existing and potential customers was excellent. The two new sections sit seamlessly within the existing ADVANCE 70 suite of profiles. We’re confident that the new additions to our window and door range will enable fabricators and installers to grow their portfolio. They will also increase their sales opportunities when offering a comprehensive range of window and door solutions.”

“Alongside the two new products and the ADVANCE 70 System we also demonstrated the versatility of our window and door systems. This included our upgraded MASTERslide Patio Door System and the innovative Vantage 70 System. Our patented quick-fit compression interior trim is for modular buildings, caravans and garden rooms. Both systems were well received as fabricators and installers looked at product alternatives. They were diversifying and adding to their range of window and door solutions.”

Also featuring on the stand at FIT Show 25 were the latest additions and developments to Connect, Selecta’s 24/7 customer support portal. In particular, a demo of the significantly upgraded Window & Door Designer was on show. Selecta are confident that it will be a real game changer for fabricators and installers and also a systems company first, as Mark describes.

“Over the last few years, we have been working closely with The Consultancy of the BM Group. Together, we developed an all-in-one fully integrated lead generation, sales management and fabrication software solution. All of the hard work and brainstorming has started to come to fruition. We were able to have a demo on show on our stand.”

“The initial idea was to connect the window and door designer to a complete sales management and CRM system. This allows full control of quoting and pricing straight from the window and door designer. This has been achieved, providing complete control over managing the initial enquiry all the way through quoting and order acceptance.”

“The sales management and CRM section provides complete control over all quotes and orders that have been generated within the window and door designer or via the sales management module. We have taken the whole process to the next level and connected the sales process with fabrication. Further developments have seen the system able to then create works orders, cutting sheets, glass orders, etc. This provides the fabricator with a software solution that connects and follows the initial lead. It continues all the way through to the fully fabricated window or door.”

“Selecta Systems will be the UK’s first fully cloud-based profile company. It’s able to instantly onboard any customer utilising the TOUCH cloud-based technology for both software and master catalogue profile datasets. This provides an integrated, all-in-one lead generation, sales management and fabrication software set-up. It will streamline the whole sales and fabrication process.”

“Taking it a step further, fabricators will be able to onboard their own customers. They can offer their own branded versions of the window and door designer. It’s a complete game changer in how leads, sales and the fabrication of windows and doors are currently processed. We demonstrated this at the FIT Show. Over the next couple of months, we plan to carry out the final developments and launch to our customer base and any new fabricators that join Selecta.”

Andy concludes, “We see the launch of the comprehensive lead generation, sales and fabrication management package combined with our current and new product innovations as being key to building an effective and long-standing partnership with our customers. These developments and investments demonstrate our commitment to our existing and potential customers and also to the industry as a whole.”

“Finally, I would also like to say a big thank you to all involved in making FIT Show 2025 a success. This includes both on and off our stand. FIT Show 2025 was certainly the perfect ‘fit’ for Selecta, which is why we have already booked up for FIT Show 2027.”