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Selecta Systems Technical Manager, Cliff Prosser, talks about energy efficiency being a key driver for sales and how the ADVANCE 70 Window and Door System meets and exceeds the current industry criteria.
As energy costs continue to burden households and commercial developments alike, Selecta Systems are seeing a surge in demand for its ADVANCE 70 PVCu Window & Door System. With energy efficiency growing to be the number one priority for both retail customers and commercial specifiers, the ADVANCE 70 is proving itself to be the benchmark that meets stringent thermal performance, security and sustainability criteria – while delivering lower energy bills and long-term value.
Across the UK, rising heating costs—alongside regulatory changes in Building Regulations Document L and the incoming Future Homes Standard—are pushing homeowners, architects, social housing providers, and commercial developers to look for building materials that offer more than just aesthetics. Thermal performance is at the heart of decision making, with U-values, energy ratings and whole-life costs dominating specification sheets and sales conversations.
For retail customers – homeowners seeking to lower their energy bills while improving comfort and kerb appeal – ADVANCE 70 provides a compelling package: attractive aesthetics (in a wide palette of up to 18 colours, including wood grain finishes and modern matt tones), high security (PAS 24 and Secured by Design), plus strong thermal ratings.
On the commercial side – new build projects, social housing, or commercial specifications – the system’s performance in thermal efficiency is key. The multi-chambered systems design delivers excellent U-values and energy ratings that align with or exceed the requirements of Building Regulations L and the anticipated Future Homes Standard.
Selecta Systems’ ADVANCE 70 System has a range of high-quality PVCu window and door solutions designed specifically to respond to this demand. Profiles are multi-chambered with improved weather seals that reduce heat loss, trapping warmth in and keeping cold out. Where fitted with standard 28mm double-glazed units, ADVANCE 70 can achieve a U-value of 1.1 W/m²K, delivering strong thermal performance without immediately moving to triple glazing. With premium 40mm triple glazing, even lower U-values of o.8 W/m²K can be achieved, further enhancing insulation and comfort.
ADVANCE 70 is not only strong on insulation – it also delivers in sustainability and security. The system is lead-free, aligning with best environmental practice. Security standards are high: PAS 24, Secured by Design, with robustness in hardware and weather performance, offering peace of mind for homeowners, installers and fabricators.
For commercial developers and specifiers, better energy efficiency also means improved EPC ratings, enhanced marketability of properties, fewer risk factors over lifecycle operation, and potential incentive or compliance advantages under evolving building regulation frameworks.
With energy prices forecast to remain volatile, and regulatory pressure increasing, the window and door sector is shifting decisively toward profiles and systems that deliver measurable energy savings. The ADVANCE 70 System is uniquely positioned to answer this shift: offering strong thermal efficiency, regulatory compliance, design flexibility, and real cost savings for both retailers and commercial clients.
As Selecta Systems continues to share technical data, case studies, and performance reports, we expect ADVANCE 70’s role in both renovation of existing buildings and specification in new‐build and commercial work to continue to grow significantly.
We firmly believe that by partnering with Selecta and our ADVANCE 70 system, our excellent thermal performance ratings present fabricators and installers with greater sales and marketing opportunities. The future proofed ADVANCE 70 window and door system, combined with our first-class marketing and technical support package certainly provides you with the tools to generate new sales leads and win new business across all industry sectors.
Nominated finalists for Best Use of Video at NFA 2025, Selecta Systems, have launched another set of window and door videos / animations to their every growing customer base. Marketing Manager, Mark Walker, talks about how video and animation can transform the windows and doors market.
As consumer attention spans shrink and the need to stand out in the home improvement sector continues to be more significant, businesses are turning to one of the most powerful tools available: video and animation.
From product explainers to installation walkthroughs, companies across the UK are embracing video content as a way to inform, inspire, and convert potential customers. In an industry where trust, visual appeal, and understanding are key to decision-making, video offers unmatched advantages.
With the rise in popularity of video content on platforms such as TikTok, Instagram reels and Facebook stories, video and animation are capturing the attention of the audience much greater than long descriptive text. This is why Selecta have invested in another set of window and door animations, designed to demonstrate the benefits of our ADVANCE 70 window and door system.
Making the Complex Simple
Modern PVCu windows and doors offer a host of technical benefits — thermal efficiency, soundproofing and multi-point security. However, certain features can be difficult to communicate through static images or written descriptions.
Animation allows us to peel back the layers of windows and doors, show them in situ and focus on the core benefits of which they bring to market. You can demonstrate how heat retention works or how our security locking systems function — all in a matter of seconds.
These animated insights help fabricators, installers and homeowners understand the value of products, enabling them to make more confident, informed purchasing decisions.
Inspiring Transformations Through Visual Storytelling
Homeowners often struggle to envision how new windows or doors will transform the look and feel of their property. Video and animation content solves this problem by bringing real-world installations to life through dynamic visuals.
Our latest video shows off the versatility of our ADVANCE 70 window and door system. This is simply done by featuring the same style windows and doors in a traditional styled property before transitioning to a more modern styled home, where only the colour shade changes and completes the makeover.
Showcasing different frame styles and finishes, video and animation helps customers “see the difference” before they commit. For many, this emotional and visual connection is what turns a casual browser into a serious buyer.
Driving Engagement and Conversions
Statistics show that product pages featuring video see significantly higher engagement and conversion rates. According to a 2025 industry report by Home Improvement Insights, homeowners are 64% more likely to request a quote after watching a product video, compared to viewing images alone.
With attention spans shorter than ever, video is also ideal for capturing interest quickly — especially on mobile devices and social media platforms. Video captures attention more effectively than text or static images and users are more likely to spend time watching a video than reading a description.
Whether it’s a 30-second Instagram Reel or a full-length product explainer on your website, video gives you the flexibility to connect with a customer during their buying journey. Also, videos are more likely to be shared on social media and increase dwell time. Google rewards pages where users stay longer, improving search rankings.
Building Trust and Professionalism
In a sector where reputation is everything, video content also plays a crucial role in building trust. Professional videos and animated explainers help establish credibility and highlight the companies and brand’s commitment to quality.
Showcasing products, their benefits and features clearly and concisely, gives people confidence in the product itself.
Multi-Purpose, Long-Term Value
Another advantage? Versatility. A well-crafted video or animation can be used across multiple platforms — from websites, social media channels, online ads, trade shows, email campaigns and showroom screens. The latest video can be either used in full or split into individual, smaller product videos – for quick reels or story use!
We see video and animation as an effective content investment with real long-term marketing value. All of our animations and videos can be personalised and branded for our customers, which are consistent in tone. This includes catchy and bespoke music tracks that accompany the product and compliment the animations style for stronger brand personality.
View our videos on our Selecta in Profile YouTube Channel!
View all of our videos in our Selecta Video Library!
Birmingham based PVCu Window and Door Systems Company, Selecta Systems, are revelling in the achievement of being nominated finalists in seven categories at the 2025 National Fenestration Awards. Managing Director Maximilian Weihe opens up about being NFA finalists and the Selecta success story so far.
“We’re very proud of what we have and continue to achieve here at Selecta. Over the years, we have seen the demise of so many profile systems and systems companies’, whereas Selecta have remained consistently strong and well placed within the market. There have been many factors that have contributed to other systems companies’ downfall. However, Selecta’s ability to remain successful for over 43 years shows our resilience and ability to adapt to market conditions and our customer’s needs.”
“At Selecta, we believe that the two biggest assets in any company are its staff and customers. Without either, there is no company. For context, we have approximately 300 fabrication customers on our books and a number of those have been long-term Selecta partners. Just over 47% of our customers have been Selecta partners for 10 years or more, with just over 10% accounting for 20 plus years. We’re very proud of the loyal customer base that we have established at Selecta.”
“This loyalty and commitment also extends to our staff. Our success has been built around a knowledgeable, dedicated and experienced team over the years. What this shows is the businesses’ ability to create stability, continuity and solidarity, not only amongst our customers but also our team.”
“This is why we are extremely proud to again be recognised by our industry peers at this years NFA’s. To receive seven category nominations is testament to the teams outstanding work here at Selecta. I also believe that the individual staff nominations demonstrates our ability to build a strong, talented and competent team here at Selecta.”
“To have individual recognition for your ongoing contributions to your customers, the business and the industry brings a sense of immense personal pride that should be celebrated. Therefore, I would like to extend my gratitude and congratulations to all that have been nominated and also to the team that has contributed to our continued success.”
“We have successfully and continuously consolidated our place in the market. Our objective has and will always be to provide a range of quality window and door profile systems, backed up by a flexible and personal support package and service.”
“The aim is to build on the 43 years of success and ensure that Selecta and the ADVANCE 70 System are the go-to brands for fabricators, installers, specifiers and homeowners. The introduction of two new products, an improved flush sash window and a new flush sash door, reinforce that commitment. Whilst the upcoming lead generation, sales and fabrication management package on offer from our Connect Portal Mode further strengthens that promise to our fabricators and installers.”
“Taking all of the above into account and managing the business with transparency, trust and honesty, we believe will breed loyalty and success. You can then only hope that this philosophy is acknowledged by your industry peers and all who become ‘part of the family’. I consider being nominated finalists in seven categories at the NFA – National Fenestration Awards 2025 as part of that acknowledgement and recognition.”
Birmingham based PVCu window and door systems company, Selecta Systems, went to FIT Show 2025 ready to connect with visitors to the industry’s number one trade show. They were equipped with groundbreaking new additions to their Connect customer portal and two new sections to their ADVANCE 70 window and door system. Sales Director Andy Green and Marketing Manager Mark Walker talked about Selecta’s presence and impact at FIT Show 2025.
Andy explains, “The FIT Show provided Selecta with the ideal platform to connect with a large, dedicated audience. It allowed us to demonstrate how Selecta and our range of products and services can help fabricators and installers businesses grow. It also enabled us to be able to showcase and demo our two new products and Connect portal additions directly to visitors to our stand.”
“Over the course of the three days, we had a good number of fabricators visit our stand to specifically look at changing from their existing PVCu systems company. The numbers and quality of these potential customers were extremely good and certainly justified our presence. It was also great to be visited by a large number of our valued and existing customers.”
“Our new ADVANCE 70 flush sash window and flush door were well received by visitors to the stand. Feedback from existing and potential customers was excellent. The two new sections sit seamlessly within the existing ADVANCE 70 suite of profiles. We’re confident that the new additions to our window and door range will enable fabricators and installers to grow their portfolio. They will also increase their sales opportunities when offering a comprehensive range of window and door solutions.”
“Alongside the two new products and the ADVANCE 70 System we also demonstrated the versatility of our window and door systems. This included our upgraded MASTERslide Patio Door System and the innovative Vantage 70 System. Our patented quick-fit compression interior trim is for modular buildings, caravans and garden rooms. Both systems were well received as fabricators and installers looked at product alternatives. They were diversifying and adding to their range of window and door solutions.”
Also featuring on the stand at FIT Show 25 were the latest additions and developments to Connect, Selecta’s 24/7 customer support portal. In particular, a demo of the significantly upgraded Window & Door Designer was on show. Selecta are confident that it will be a real game changer for fabricators and installers and also a systems company first, as Mark describes.
“Over the last few years, we have been working closely with The Consultancy of the BM Group. Together, we developed an all-in-one fully integrated lead generation, sales management and fabrication software solution. All of the hard work and brainstorming has started to come to fruition. We were able to have a demo on show on our stand.”
“The initial idea was to connect the window and door designer to a complete sales management and CRM system. This allows full control of quoting and pricing straight from the window and door designer. This has been achieved, providing complete control over managing the initial enquiry all the way through quoting and order acceptance.”
“The sales management and CRM section provides complete control over all quotes and orders that have been generated within the window and door designer or via the sales management module. We have taken the whole process to the next level and connected the sales process with fabrication. Further developments have seen the system able to then create works orders, cutting sheets, glass orders, etc. This provides the fabricator with a software solution that connects and follows the initial lead. It continues all the way through to the fully fabricated window or door.”
“Selecta Systems will be the UK’s first fully cloud-based profile company. It’s able to instantly onboard any customer utilising the TOUCH cloud-based technology for both software and master catalogue profile datasets. This provides an integrated, all-in-one lead generation, sales management and fabrication software set-up. It will streamline the whole sales and fabrication process.”
“Taking it a step further, fabricators will be able to onboard their own customers. They can offer their own branded versions of the window and door designer. It’s a complete game changer in how leads, sales and the fabrication of windows and doors are currently processed. We demonstrated this at the FIT Show. Over the next couple of months, we plan to carry out the final developments and launch to our customer base and any new fabricators that join Selecta.”
Andy concludes, “We see the launch of the comprehensive lead generation, sales and fabrication management package combined with our current and new product innovations as being key to building an effective and long-standing partnership with our customers. These developments and investments demonstrate our commitment to our existing and potential customers and also to the industry as a whole.”
“Finally, I would also like to say a big thank you to all involved in making FIT Show 2025 a success. This includes both on and off our stand. FIT Show 2025 was certainly the perfect ‘fit’ for Selecta, which is why we have already booked up for FIT Show 2027.”
PVCu window and door systems company Selecta Systems are inviting fabricators and installers to Connect at FIT Show 2025. Sales Director Andy Green and Marketing Manager Mark Walker, give you an insight into what to expect from the Birmingham based systems company. They explain why you should Connect with Selecta at FIT Show 2025.
Andy says, “As part of our product research and development programme, we have been working closely with a number of customers. What has arisen out of these conversations and development meetings are two new products. One being a completely new addition to the ADVANCE 70 System and the other an enhancement of an existing product.”
“Without giving away too much information, the two new products will fit seamlessly into our existing ADVANCE 70 suite of profiles. Both products take advantage of our business philosophy of being fabricator and fitter friendly. They meet the demands of the current and future market. Low stock holding capabilities, the use of existing hardware and simple installation continue to be key benefits. The new products will allow customers to grow their portfolio. This provides them with a greater opportunity to open new doors within the market.”
“Selecta will be exhibiting the two new products at FIT Show alongside our existing range of window and door products. We’re welcoming visitors to the show to Connect with Selecta. At the show, we’ll not only have our window and door solutions on display, but we’ll be demonstrating that there is so much more that Selecta can and do offer to our customers.”
Andy also highlights, “We see the FIT Show as the perfect platform to interact with window and door fabrication businesses. They may feel a bit apprehensive about changing systems companies. We totally understand the hesitancy, but we see this as the ideal opportunity for ourselves to talk about our smooth, seamless and quick changeover process. Our knowledge, experience and large tooling stock enables us to act and convert or set-up customers quickly. More importantly, we can do this with very little disruption to the fabricators business. It also helps that you are dealing with the decision makers during the whole changeover and set-up process. This removes any potential delays to the arrangement.”
Selecta will also be demoing their latest additions and developments to their Connect customer support portal. In particular the Window & Door Designer will be featured with a significant new upgrade. Selecta are confident that it will be a real game changer and systems company first as Mark explains.
“Connect provides fabricators and installers with a host of technical spec, information, guidance and downloads. These come with an excellent asset full resource and news centre. At the very heart of Connect sits our marketing and sales support tools. These have been designed to help businesses generate more sales leads and win new business.”
“Identified as Branded Mode, our Window & Door Designer with Home Visualiser has already taken lead generation and sales to the next level. It is fully loaded with all of Selecta’s window and door solutions, styles and configurations. As the name suggests, it can be branded in-line with your business.”
“Customers can explore a wide range of window and door styles. They can choose from a variety of colour options to suit. Customers can also upload property photos to visualise how they would look. Then, they can request a survey and quote based on their design. Branded Mode is a fully immersive user experience. Whether done in their own home, in your showroom or by your representative at the customers property.”
“FIT Show 2025 will see the launch of a host of the first set of new features and modules within Connect and the designer. The added features are aimed at connecting fabricators, installers and their customers together. Additional quoting, pricing and fabrication modules are being integrated within the Window & Door Designer. Selecta are leading the way with this innovative software solution. This is something that is currently not offered by any other systems company.”
“This ground-breaking and integrated system will provide fabricators and installers with the ultimate lead generation and sales management tool. There will be a future module integrating with the fabrication process. Fully loaded with the Selecta dataset, our Window & Door Designer will link the initial lead, to sales management and pricing all the way through to workshop fabrication”, says Mark.
Andy concludes, “The current and new product innovations combined with our comprehensive marketing and sales support package are key to building a trustworthy, effective and long-standing partnership. It also demonstrates our commitment to our customers and the industry as a whole. Selecta is the only PVCu systems company to exhibit at every FIT Show. That’s why we are confident that fabricators and installers will experience the benefits from connecting with Selecta on stand W50 at FIT Show 2025!”
Marketing Manager, Mark Walker, talks about a challenging market and why you should Connect with Selecta at FIT Show 2025.
In the current market, it’s become imperative that fabricators and installers partner with a systems company that can provide them with more than just a range of products. Every systems company can supply fabricators with ‘sticks of profile’, but not all can provide a personal and comprehensive service and support package. By this, I talk about providing you with a personal marketing support package, which is backed up with the sales and marketing tools to help you generate more sales leads and win new business.
It’s widely reported that the industry is down by approximately 10-15%, with some stating it could be as high as 20-25% in certain sectors of the market. With the industries home improvement boom now a distant memory, it now appears that we have somewhat returned to pre-covid levels, a time we seem to have forgotten.
Businesses may have become more accustomed to the reactive nature of doing business, which they experienced with the home improvement boom over the last few years. The current downturn may require businesses to take a more proactive approach to generating sales leads and winning new business. In turn, this may involve companies undertaking a totally different marketing strategy and plan to which had worked previously and of which they are used to.
Dependent on current resources and infrastructure, there will be some who would benefit from additional support and tools to aid them in implementing and realising their strategy and plan. The marketing support package, which Selecta have invested heavily in, provides fabricators and installers with exactly that! 2025 will see more innovative developments in place to further push the boundaries of support including the tools to take our Connect customer support portal to a completely new level.
Connect provides fabricators and installers with a host of technical and general information and guidance, with an excellent resource and news centre. However, marketing support sits at the very heart of Connect, providing a comprehensive package that’s designed to help businesses generate more sales leads and win new business.
Identified as Branded Mode, our Window & Door Designer with Home Visualiser has already been touted as a real game changer when it comes to lead generation and sales. It is fully loaded with all of Selecta’s window and door solutions, styles and configurations, and as the name suggests can be branded in-line with your business.
Customers can explore a wide range of window and door styles, choose from a variety of colour options to suit, upload property photos to visualise how they would look and request a survey and quote based on their design. Branded Mode is a fully immersive user experience, whether done in their own home, in your showroom or by your representative at the customers property.
With Selecta inviting you to Connect at FIT Show 2025, the April show will see the launch of a host of new features and modules within Connect and the designer. The added features are aimed at connecting fabricators, installers and their customers together with additional quoting, pricing and fabrication modules being integrated within the Window & Door Designer. This groundbreaking and integrated system will provide fabricators and installers with the ultimate sales lead generation, sales management and fabrication management tool. Portal Mode will link the initial lead, to quoting and pricing, through to workshop fabrication.
In Connect, you also have access to the Website Support Package, which features two ready-made themed websites, one for fabricators and one for installers. Fully equipped with all of Selecta’s window and door solutions, photography and text, you can have a modern and ready-to-go website up and running within 5 days! All that’s needed is your logo, chosen colour theme, a company bio and your contact details to get started. It takes out the headache of a website build.
The themed websites have been purposely designed to grow as you grow, allowing you to add new products, services and features. Upgrades include adding the Window & Door Designer, so that you can have a fully branded and professional on-line package that’s ready to start generating leads and winning new business from the outset.
This comprehensive marketing support package is key to building a trustworthy and effective partnership. In challenging times, we believe it’s imperative that you receive the right support and back-up from your systems company. This is why we are confident that Connect will provide even more added value and benefits to every fabricator and installer who choose to #bepartofthefamily
During December of last year, Selecta Systems held a couple of fundraising events and raised a fantastic £3,700 for local charity, Acorns Children’s Hospice. A Christmas raffle culminating in a Christmas jumper day, were organised by the Selecta marketing department for this worthy cause.
Selecta Systems Marketing Manager, Mark Walker, spoke about the fundraising events and why Selecta chose to support Acorns Children’s Hospice.
“We’ve supported Acorns as our local charity for a number of years now and we’ve always been amazed at what they do for babies, children, young people and the families of those with life limiting or life-threatening conditions. Acorns has been threatened with closure over the last few years or so and is heavily reliant on donations from the community to fund the local hospice centres.”
Acorns Children’s Hospice provides babies, children and young people, who have life limiting or life-threatening conditions and associated complex needs with a network of specialist palliative nursing care and support. They also provide a holistic service which meets the needs of both the children and their families, including the bereaved. This includes short break provision; emergency and end of life care; therapeutic and psychosocial support; sibling services and family support.
Coordinated by Marketing Assistant, Danielle Southam, concludes, “It only seems right to continue our support for such a worthy cause. We would like to thank everyone who got involved and donated. We are thrilled at being able to raise over £3,700!”