Marketing Manager, Mark Walker, talks about a challenging market and why you should Connect with Selecta at FIT Show 2025.

In the current market, it’s become imperative that fabricators and installers partner with a systems company that can provide them with more than just a range of products. Every systems company can supply fabricators with ‘sticks of profile’, but not all can provide a personal and comprehensive service and support package. By this, I talk about providing you with a personal marketing support package, which is backed up with the sales and marketing tools to help you generate more sales leads and win new business.

It’s widely reported that the industry is down by approximately 10-15%, with some stating it could be as high as 20-25% in certain sectors of the market. With the industries home improvement boom now a distant memory, it now appears that we have somewhat returned to pre-covid levels, a time we seem to have forgotten.

Businesses may have become more accustomed to the reactive nature of doing business, which they experienced with the home improvement boom over the last few years. The current downturn may require businesses to take a more proactive approach to generating sales leads and winning new business. In turn, this may involve companies undertaking a totally different marketing strategy and plan to which had worked previously and of which they are used to.

Dependent on current resources and infrastructure, there will be some who would benefit from additional support and tools to aid them in implementing and realising their strategy and plan. The marketing support package, which Selecta have invested heavily in, provides fabricators and installers with exactly that! 2025 will see more innovative developments in place to further push the boundaries of support including the tools to take our Connect customer support portal to a completely new level.

Connect provides fabricators and installers with a host of technical and general information and guidance, with an excellent resource and news centre. However, marketing support sits at the very heart of Connect, providing a comprehensive package that’s designed to help businesses generate more sales leads and win new business.

Identified as Branded Mode, our Window & Door Designer with Home Visualiser has already been touted as a real game changer when it comes to lead generation and sales. It is fully loaded with all of Selecta’s window and door solutions, styles and configurations, and as the name suggests can be branded in-line with your business.

Customers can explore a wide range of window and door styles, choose from a variety of colour options to suit, upload property photos to visualise how they would look and request a survey and quote based on their design. Branded Mode is a fully immersive user experience, whether done in their own home, in your showroom or by your representative at the customers property.

With Selecta inviting you to Connect at FIT Show 2025, the April show will see the launch of a host of new features and modules within Connect and the designer. The added features are aimed at connecting fabricators, installers and their customers together with additional quoting, pricing and fabrication modules being integrated within the Window & Door Designer. This groundbreaking and integrated system will provide fabricators and installers with the ultimate sales lead generation, sales management and fabrication management tool. Portal Mode will link the initial lead, to quoting and pricing, through to workshop fabrication.

In Connect, you also have access to the Website Support Package, which features two ready-made themed websites, one for fabricators and one for installers. Fully equipped with all of Selecta’s window and door solutions, photography and text, you can have a modern and ready-to-go website up and running within 5 days! All that’s needed is your logo, chosen colour theme, a company bio and your contact details to get started. It takes out the headache of a website build.

The themed websites have been purposely designed to grow as you grow, allowing you to add new products, services and features. Upgrades include adding the Window & Door Designer, so that you can have a fully branded and professional on-line package that’s ready to start generating leads and winning new business from the outset.

This comprehensive marketing support package is key to building a trustworthy and effective partnership. In challenging times, we believe it’s imperative that you receive the right support and back-up from your systems company. This is why we are confident that Connect will provide even more added value and benefits to every fabricator and installer who choose to #bepartofthefamily