Birmingham based PVCu Window and Door Systems Company, Selecta Systems, are revelling in the achievement of being nominated finalists in seven categories at the 2025 National Fenestration Awards. Managing Director Maximilian Weihe opens up about being NFA finalists and the Selecta success story so far.

“We’re very proud of what we have and continue to achieve here at Selecta. Over the years, we have seen the demise of so many profile systems and systems companies’, whereas Selecta have remained consistently strong and well placed within the market. There have been many factors that have contributed to other systems companies’ downfall. However, Selecta’s ability to remain successful for over 43 years shows our resilience and ability to adapt to market conditions and our customer’s needs.”

“At Selecta, we believe that the two biggest assets in any company are its staff and customers. Without either, there is no company. For context, we have approximately 300 fabrication customers on our books and a number of those have been long-term Selecta partners. Just over 47% of our customers have been Selecta partners for 10 years or more, with just over 10% accounting for 20 plus years. We’re very proud of the loyal customer base that we have established at Selecta.”

“This loyalty and commitment also extends to our staff. Our success has been built around a knowledgeable, dedicated and experienced team over the years. What this shows is the businesses’ ability to create stability, continuity and solidarity, not only amongst our customers but also our team.”

“This is why we are extremely proud to again be recognised by our industry peers at this years NFA’s. To receive seven category nominations is testament to the teams outstanding work here at Selecta. I also believe that the individual staff nominations demonstrates our ability to build a strong, talented and competent team here at Selecta.”

“To have individual recognition for your ongoing contributions to your customers, the business and the industry brings a sense of immense personal pride that should be celebrated. Therefore, I would like to extend my gratitude and congratulations to all that have been nominated and also to the team that has contributed to our continued success.”

“We have successfully and continuously consolidated our place in the market. Our objective has and will always be to provide a range of quality window and door profile systems, backed up by a flexible and personal support package and service.”

“The aim is to build on the 43 years of success and ensure that Selecta and the ADVANCE 70 System are the go-to brands for fabricators, installers, specifiers and homeowners. The introduction of two new products, an improved flush sash window and a new flush sash door, reinforce that commitment. Whilst the upcoming lead generation, sales and fabrication management package on offer from our Connect Portal Mode further strengthens that promise to our fabricators and installers.”

“Taking all of the above into account and managing the business with transparency, trust and honesty, we believe will breed loyalty and success. You can then only hope that this philosophy is acknowledged by your industry peers and all who become ‘part of the family’. I consider being nominated finalists in seven categories at the NFA – National Fenestration Awards 2025 as part of that acknowledgement and recognition.”