Over the course of the three days of the FIT Show 2017, it become quite apparent to Birmingham based PVCu Window and Door Profile System supplier Selecta Systems that the recent success shows no sign of slowing down! Sales Director, Andy Green, gives his verdict and thoughts on why more and more fabricators are wanting to #bepartofthefamily
Andy explains, “Leading up to the show Selecta had achieved a record number of fabricators, not only interested in but also converting to the Advance 70 System and so we went in to the FIT Show on a high. Over the last 12 months, Selecta has seen an overhaul in the branding and marketing of the company and products, whilst also enhancing our Advance 70 range. These factors combined with the industry known awareness of our excellent customer service and support had put us in good stead for the FIT Show and during the three days it gave ourselves another opportunity to measure fabricator and industry response further – and it surely didn’t disappoint!”
“The stands design itself was a hit with visitors and industry professionals whom commented on how much they loved the new image and colours, a total contrast to which they had been used to previously. Our marketing campaign leading up to the show was also duly praised by not only well respected industry professionals but also by the FIT Show event team, as we were shortlisted for “Most Effective Use of Social and Digital Media” at the awards ceremony at the Gala Dinner on the Wednesday evening. Unfortunately we didn’t finish overall winner but to have your efforts recognised is pleasing and demonstrates Selecta’s enthusiasm and commitment to supporting the industry.”
“On the stand itself, we had two brand new products on display, both of which had generated a large amount of interest in the lead up to the show. The Advance 70 Flush Sash Windows and EASi-FOLD Doors were the stars of the stand with fabricators ‘wowed’ by the simplicity of the doors and the fabricator friendliness of the Advance 70 System. PAS 24 accreditation for the EASi-FOLD Doors was presented to Selecta by BSi during the show and it was this product acknowledgment that also provided fabricators with confidence in the products overall performance as well as its excellent operational quality.”
“The new Mountain Oak colour on the displayed flush sash window was a hit with fabricators as it gave the windows an authentic timber styled look with the square lead glass and monkey tail handles enhancing its appearance. Fabricator and installer interest in Selecta and the Advance 70 System was excellent during the three days and very pleasing with so many positive reactions and comments coming throughout.”
“We also had one of our new fabricators showcasing Advance 70 EASi-FOLD Windows on their stand. Again, interest was outstanding with orders taken whilst on the stand, with the fabricator very complimentary towards Selecta’s support in the lead up and during the show, something that had not experienced from their previous system supplier.”
Tuesday evening at the show saw Selecta host a stand party to celebrate their 35th birthday with beer, bubbly, cake and an 80’s / 90’s disco. Andy continues “It was great to be able to celebrate our 35th birthday at the show and it went down very well with all whom came on to the stand. We were certainly the noisiest and most entertaining stand in our section of the show!”
“All-in-all it was a very successful show for Selecta and the Advance 70 System. What we found during the three days were that we had a high volume of quality leads and there seemed to be less ‘tyre kickers’ visiting the stand. There was a solid interest in the products and the overall support package of which Selecta can offer them as a customer. More and more fabricators are being exposed to the quality and versatility of the Advance 70 System and also to the full support package available to them. With that in mind, this is why we believe more fabricators are wanting to use the Advance 70 Window and Door System as their preferred choice and ‘be part of the family’.”
