Selecta Systems

  • TRADE
  • COMMERCIAL
  • HOMEOWNER
  • CUSTOMER LOGIN
  • HOME
  • ABOUT US
    • SELECTA SYSTEMS
      • ABOUT SELECTA
      • MEET THE FAMILY
      • #BEPARTOFTHEFAMILY
    • CAREERS
      • CAREER OPPORTUNITIES
    • EXHIBITIONS
      • FIT SHOW 2025
      • FIT SHOW 2023
  • PROFILE SYSTEMS
    • WINDOW SYSTEMS
      • THE WINDOW RANGE
        • CASEMENT WINDOWS
        • BAY & BOW WINDOWS
        • FLUSH SASH WINDOWS
        • TILT & TURN WINDOWS
        • HOLIDAY HOME WINDOWS
    • DOOR SYSTEMS
      • THE DOOR RANGE
        • RESIDENTIAL DOORS
        • FRENCH DOORS
        • HOLIDAY HOME DOORS
        • THE SLIDING DOOR RANGE
          • PATIO DOORS
          • EASi-FOLD DOORS
    • FURTHER INFORMATION
      • OUTDOOR LIVING – WINDOWS & DOORS
      • COLOURFOIL COLLECTION
      • WINDOW & DOOR HARDWARE
      • CERTIFICATIONS & ACCREDITATIONS
      • SUSTAINABILITY & ENVIRONMENT
      • FAQ’s
    • SECTOR
      • TRADE
      • COMMERCIAL
      • HOMEOWNER
  • SELECTA SUPPORT
    • MARKETING SUPPORT
      • MARKETING SUPPORT
      • SELECTA VIDEO LIBRARY
      • DOWNLOADS
    • CONNECT – CUSTOMER PORTAL
      • WHAT IS CONNECT?
      • CONNECT DEALER NETWORK
      • CONNECT BRANDED MODE
      • CONNECT PORTAL MODE
      • CONNECT WEBSITE SUPPORT
      • CONNECT WEB2PRINT CREATOR
      • CONNECT RESOURCE CENTRE
    • TECHNICAL SUPPORT
      • TECHNICAL SUPPORT
      • ENERGY RATINGS & U VALUES
    • FIND A FABRICATOR / INSTALLER
      • FIND A FABRICATOR / INSTALLER
  • NEWS
  • CONTACT US
  • Home
  • NEWS & VIEWS
  • Your Business Needs A Social Media Presence!
May 14, 2025

Your Business Needs A Social Media Presence!

Your Business Needs A Social Media Presence!

by Selecta Systems / Tuesday, 06 October 2020 / Published in NEWS & VIEWS

Selecta Systems Marketing Manager, Mark Walker, talks about how on-line sales and social media engagement have soared in recent months and it’s become more apparent that having a marketing plan for on-line presence should form a vital part of every businesses marketing strategy – especially social media.

Recent events have seen the way we live change considerably with almost every person having to adjust and adapt to the new living conditions. The same can also be said of how we have all had to do business. Those that have and do adapt will be the ones who will have the best chance of retaining and picking up new business. Movement restrictions have seen a boom in on-line sales and social media engagement and so, can any business afford not to have these form part of their current marketing strategy and plans?

Let’s start with one simple fact: your business needs a social media presence! A bold statement I agree, but social media is a very cost-effective form of advertisement that allows you to directly engage with customers, promote your brand and demonstrate your excellence and expertise within your field. It doesn’t matter if you run a small local fabricator / installation business or a big national company, social media should be an essential piece of your business marketing strategy.

Social media platforms help you connect with your customers, increase awareness about your brand and boost your sales leads and sales. With more than three billion people around the world now using social media, it’s no passing trend with Facebook, YouTube and Instagram leading the way for users.

What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. In fact, you can get started immediately and even enjoy yourself in the process! If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience and it’s free to create a business profile on all major social media platforms.

With customers becoming increasingly savvier and more discerning about businesses they support, customers are now more likely to do a quick search to browse your website and social media platforms before making a decision. It’s at this point where your have that opportunity to demonstrate your knowledge, skills, services and brand to the shrewd customer.

There are a host of social media platforms out there and each one has its own unique way of engagement. Showing your latest projects and transformations, quirky videos of products or simple hints and tips, demonstrate knowledge, skills and services and encourage engagement through your posts. You can get a lot of value for your money with social media as most are free. You can pay for demographic and geographic advertising to target a particular audience, but there are plenty of opportunities for you to grow your social media presence organically by posting engaging content and offering incentives to share, like or follow.

I recently had a conversation with one of our local customers and they were saying that their engagement on their Facebook page had increased by over 1000% over the last couple of months and that a host of leads and eventual sales were coming in on the back of just a few simple posts demonstrating ‘before and after’ shots of recently completed installations. This was a customer who had previously not really engaged with or used social media as a form of advertising prior to the lockdown, but with the restrictions in place they utilised the platform as a way of increasing awareness of their products, services and skills and more importantly that they were operating in some capacity.

Since I had that initial conversation it has been a similar story with many customers and so, on the back of this, I started on creating and introducing a brand new 16 page Marketing Support brochure, which incidentally has 4 pages dedicated to having a social media presence. Enclosed is a guide on promoting your business on social media and a series of do’s and don’ts for social media management and how Selecta can assist those who are unsure where to start.

The new Marketing Support brochure also provides you with a comprehensive insight into our range of marketing support materials and services, from brochures and point of sale materials to our free to use graphic design service. We pride ourselves on providing a personal and unrivalled service and support package and the brochure endorses this.

As for social media, it’s a great source of marketing and customer engagement if done right. It’s a chance to show your personality too, so don’t be afraid to add humour, but make sure it’s in good taste. Social media can be your company voice, just as your website is your shop window. Let people hear and see what you can do. Show off your products, services and skills. Develop your reputation as a responsive, caring brand by offering support through social channels. Reach out to your customers. There are plenty of customers out there waiting to hear from you.

0
  • Tweet

About Selecta Systems

What you can read next

The Winning Formula
Coronavirus | Temporary Business Closure
Selecta | Quality Over Quantity at FIT Show 2019

Recent Posts

  • The Perfect ‘FIT’ for Selecta

    Birmingham based PVCu window and door systems c...
  • Selecta Connect

    PVCu window and door systems company Selecta Sy...
  • Connect at FIT Show 2025

    Marketing Manager, Mark Walker, talks about a c...
  • Selecta Raise £3,700 for Acorns

    During December of last year, Selecta Systems h...
  • Improving Your Image

    Selecta Systems Marketing Manager, Mark Walker ...
  • Energy Efficiency For U

    Energy efficient products remain a big driver f...

Archives

  • May 2025
  • March 2025
  • February 2025
  • January 2025
  • October 2024
  • September 2024
  • July 2024
  • April 2024
  • March 2024
  • February 2024
  • December 2023
  • September 2023
  • July 2023
  • June 2023
  • April 2023
  • March 2023
  • January 2023
  • November 2022
  • September 2022
  • August 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • August 2021
  • May 2021
  • April 2021
  • October 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • November 2019
  • July 2019
  • January 2019
  • November 2018
  • October 2018
  • September 2018
  • June 2018
  • April 2018
  • February 2018
  • December 2017
  • November 2017
  • October 2017
  • August 2017
  • May 2017

Categories

  • CASE STUDIES
  • NEWS & VIEWS

I WANT TO BE A FABRICATOR / INSTALLER

Please complete this form in full to enable ourselves to fulfil your enquiry. Thank you.

Product(s) Interested In
AWARDS & RECOGNITIONS

WINNERS OF SYSTEMS COMPANY 2017 | PVC COMPANY 2018 | PVC COMPANY 2021

ACCREDITATIONS & CERTIFICATIONS

SELECTA SYSTEMS

  • ABOUT US
  • MEET THE FAMILY
  • BEPARTOFTHEFAMILY
  • CERTIFICATIONS & ACCREDITATIONS
  • CAREER OPPORTUNITIES
  • FAQs
MEMBERS OF
MEMBERSHIPS

GET IN TOUCH

T (+44) 121 325 2100
F (+44) 121 366 6360
Email: info@selectasystems.com

Selecta Systems Ltd
Selecta House, Selecta Avenue,
Great Barr, Birmingham, B44 9EH

Open in Google Maps

PRIVACY & COOKIES POLICY

  • GET SOCIAL
Selecta Systems

© 2025 Selecta Systems Ltd #bepartofthefamily

TOP
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT