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The last four years or so have been, and continue to be, a true rollercoaster ride for many. With various highs and lows during this time, the market now seems to be more settled overall, but remains challenging for some. Selecta Systems Sales Director, Andy Green, highlights why it’s now even more important to be with a PVCu window and door systems supplier that’s continuously investing in your future. More specifically, a systems company that is there to help you and your business, create opportunities and overcome those challenges.
It’s widely reported that the industry is down by approximately 10-15%, but here at Selecta we continue to grow whilst we undertake a number of investments across the business. These investments all form part of our long-term vision in helping fabricators and installers grow and win new business.
For example, our delivery fleet has been expanded with the purchase of four new HGV’s, increasing our delivery capabilities and capacities. Two new extrusion machines have been purchased this year, with more planned, on the back of the four that have been acquired in the last couple of years. Combined with a new material conveying system, these have had a positive impact on extrusion quality and efficiency, when combined with the major upgrades to tooling and dies.
Another new lamination machine, increased staffing levels and improved shift patterns have been implemented within the lamination department. The demand for colour continues to increase, which in turn has seen coloured profile stocks and special colour profile figures hit figures not experienced previously. The investments in the area have not only seen increased stocking levels, but also enabled ourselves to provide a fast turnaround for special-coloured profiles.
These multi-million-pound investments have been ongoing in the background, forming part of our expansion and growth plans. We see this as a way of investing not only in our future, but the future of our customers, enabling us to continuously improve our products and services, of which we offer.
Creating Opportunities and Winning New Business
The investments don’t stop there. Our aim has always been to provide a sales and marketing support package that adds real value and benefits to fabricators and installers. In a challenging market, it is important to stand out from the competition. Within Connect, we believe that our sales and marketing tools provide you with the perfect platform to create opportunities and meet those challenges head on.
Our Window & Door Designer with Home Visualiser has been very well received by our customer base who have seen this as a real game changer when it comes to lead generation and helping to close of sales. Branded Mode is fully loaded with our window and door solutions, styles and configurations, and can be branded with your logo and company details. As it has its own url, it has many deployment solutions at its disposal. This enables you to generate sales leads and win new business across many platforms!
The Window & Door Designer can be deployed on your website or in your showroom, linked within your social media posts or used as a presentation tool at a customers home. You or the homeowner can take a photo of their home, choose the window and door styles, configurations, colour etc. and paste them on to the customers house to visualise how they would look! You can change the design as many times as you like until you find a style and colour that compliments their home. All-in-all the Window & Door Designer provides you with a professional lead generation tool and sales aid, that sets you apart from the competition.
To compliment the Window & Door Designer, we have also invested in two branded and themed websites, one for fabricators and one for installers. Fully equipped with all of our window and door solutions, photography and text, you can have a modern and ready-to-go website up and running within 5 days! All you need to provide is your logo, a company bio and your contact details. You can even choose your own colour scheme to match your branding, taking away the whole headache of a website build.
There are a number of upgrades to the standard themed websites, including adding the Window & Door Designer, so that you can have a branded professional online package to help you start generating new business. The themed websites are designed to grow as you grow, allowing you to add new products, services and pages.
With further developments in our Connect portal at a well-advanced stage, we are confident that there is something of real value and benefit to every fabricator and installer. This is why it’s essential that fabricators and installers partner and investing in the right window and door system and supplier. One that can provide future proofed window and door solutions to meet the demands of your customers. One that is investing in your future and looking at long-term innovation and development of its products and services. One that can provide a range of marketing and technical support tools and services to create opportunities and win new business in today’s market. Even more reasons to #bepartofthefamily
