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Selecta Systems Technical Manager, Cliff Prosser, talks about energy efficiency being a key driver for sales and how the ADVANCE 70 Window and Door System meets and exceeds the current industry criteria.
As energy costs continue to burden households and commercial developments alike, Selecta Systems are seeing a surge in demand for its ADVANCE 70 PVCu Window & Door System. With energy efficiency growing to be the number one priority for both retail customers and commercial specifiers, the ADVANCE 70 is proving itself to be the benchmark that meets stringent thermal performance, security and sustainability criteria – while delivering lower energy bills and long-term value.
Across the UK, rising heating costs—alongside regulatory changes in Building Regulations Document L and the incoming Future Homes Standard—are pushing homeowners, architects, social housing providers, and commercial developers to look for building materials that offer more than just aesthetics. Thermal performance is at the heart of decision making, with U-values, energy ratings and whole-life costs dominating specification sheets and sales conversations.
For retail customers – homeowners seeking to lower their energy bills while improving comfort and kerb appeal – ADVANCE 70 provides a compelling package: attractive aesthetics (in a wide palette of up to 18 colours, including wood grain finishes and modern matt tones), high security (PAS 24 and Secured by Design), plus strong thermal ratings.
On the commercial side – new build projects, social housing, or commercial specifications – the system’s performance in thermal efficiency is key. The multi-chambered systems design delivers excellent U-values and energy ratings that align with or exceed the requirements of Building Regulations L and the anticipated Future Homes Standard.
Selecta Systems’ ADVANCE 70 System has a range of high-quality PVCu window and door solutions designed specifically to respond to this demand. Profiles are multi-chambered with improved weather seals that reduce heat loss, trapping warmth in and keeping cold out. Where fitted with standard 28mm double-glazed units, ADVANCE 70 can achieve a U-value of 1.1 W/m²K, delivering strong thermal performance without immediately moving to triple glazing. With premium 40mm triple glazing, even lower U-values of o.8 W/m²K can be achieved, further enhancing insulation and comfort.
ADVANCE 70 is not only strong on insulation – it also delivers in sustainability and security. The system is lead-free, aligning with best environmental practice. Security standards are high: PAS 24, Secured by Design, with robustness in hardware and weather performance, offering peace of mind for homeowners, installers and fabricators.
For commercial developers and specifiers, better energy efficiency also means improved EPC ratings, enhanced marketability of properties, fewer risk factors over lifecycle operation, and potential incentive or compliance advantages under evolving building regulation frameworks.
With energy prices forecast to remain volatile, and regulatory pressure increasing, the window and door sector is shifting decisively toward profiles and systems that deliver measurable energy savings. The ADVANCE 70 System is uniquely positioned to answer this shift: offering strong thermal efficiency, regulatory compliance, design flexibility, and real cost savings for both retailers and commercial clients.
As Selecta Systems continues to share technical data, case studies, and performance reports, we expect ADVANCE 70’s role in both renovation of existing buildings and specification in new‐build and commercial work to continue to grow significantly.
We firmly believe that by partnering with Selecta and our ADVANCE 70 system, our excellent thermal performance ratings present fabricators and installers with greater sales and marketing opportunities. The future proofed ADVANCE 70 window and door system, combined with our first-class marketing and technical support package certainly provides you with the tools to generate new sales leads and win new business across all industry sectors.
